Kundori, Kundori and Sukrisno, Sukrisno (2023) Valued-Based Selling Capability and Marketing Support Advantage: Suggestions and an Assessment Of Past Research To Improve the Sales of a Shipping Company. Artikel Ilmiah Dosen.
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Abstract
To boost sales performance through marketing and a focus on entrepreneurship, this study developed and suggested a new fundamental model by adopting a variable valued-based selling capability. The model was tested on 110 respondents who were chosen through purposive sampling from a shipping business in Surabaya. Four hypotheses were suggested using quantitative research methods with Amos 22 as a data analysis tool. The results showed that the concept successfully drove sales performance, so the valued-based selling capability became an indicator of the key to success, demonstrating different marketing strategies for improving sales performance.
| Item Type: | Article |
|---|---|
| Subjects: | Teknika |
| Divisions: | Program Studi > D3-Teknika |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 25 Jun 2025 01:54 |
| Last Modified: | 25 Jun 2025 01:54 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6600 |
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