PUTERA, HASINA RAJAGUKGUK (2024) ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN DI BANDAR UDARA AHMAD YANI SEMARANG. SKRIPSI.
![[img]](http://repository.unimar-amni.ac.id/style/images/fileicons/text.png) |
Text
LAMPIRAN.pdf Restricted to Repository staff only Download (291kB) |
|
Text
skripsi putera .pdf Restricted to Repository staff only Download (1MB) |
Abstract
The level of consumer satisfaction is influenced by several factors including service quality factors, facility factors, safety factors, and procedure factors. Of the four, it has an influence on the level of consumer satisfaction at Ahmad Yani Airport Semarang. The purpose of this study was to determine whether or not there is an influence of service quality factors, facility factors, safety factors and procedure factors on the level of consumer satisfaction at Ahmad Yani Airport Semarang. In this study, the population of the study was passengers at Ahmad Yani Airport Semarang with a sampling system of 100 respondents. The research model is multiple linear regression analysis. The results of the analysis using the SPSS V.25 statistical tool obtained a multiple linear regression equation Y = -1.730 + 0.381X1 + 0.244X2 + 0.336X3 + 0.168X4 + µ. Showing that, based on empirical facts (questionnaire filling results) and multiple linear regression results show that the service quality factor variable (X1) has a t count of 4.812 and a t table of 1.98525, then H1 is accepted and significant, the facility factor (X2) has a t count of 3.448 and a t table of 1.98525, then H2 is accepted and significant, the safety factor (X3) has a t count of 3.729 and a t table of 1.98525, then H3 is accepted and significant, the procedure factor (X4) has a t count of 2.162 and a t table of 1.98525, then H4 is accepted and significant. In the determination coefficient test (R Square) the Adjusted R Square value of 0.635 means that 63.5% of the variation in the dependent variable of the consumer satisfaction level factor can be explained by the independent variables of the service quality factor, facility factor, safety factor and procedure factor. While the remaining 36.5% is explained by other causes outside the variables studied. Keywords: Consumer Satisfaction Level, Service Quality Factor, Facility Factor, Safety Factor, Procedure Factor.
| Item Type: | Article |
|---|---|
| Additional Information: | 202104136 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 26 Nov 2024 02:53 |
| Last Modified: | 26 Nov 2024 02:53 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6365 |
Actions (login required)
 |
View Item |