ANGGUN, KURNIA OCTAVIANI (2024) ANALISIS PENGARUH PERSEPSI KEMUDAHAN, PUBLIKASI, DAN KEPERCAYAAN TERHADAP MINAT BELI TIKET MENGGUNAKAN APLIKASI MOBILE KAI ACCESS (Studi Pada Pengguna Aplikasi Kai Access di Semarang). SKRIPSI.
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Abstract
This research was motivated by the large number of KAI Access mobile application users who complained about the difficulty of using several of the features provided, such as difficulty logging into the KAI Access mobile application, frequent loading when making payments, server down and lack of dexterity. in making repairs, few payment options, a user interface that is difficult to understand and error notifications where it is not clear where the error is. This research aims to determine the influence of perceived convenience, publication, ease of access and partial trust on purchase intention. The population in this study were users of the KAI Access mobile application and the sample for this study was 100 respondents. The sampling technique is nonprobability sampling with the type of sampling, namely purposive sampling. The data analysis used in this research is descriptive analysis and quantitative analysis, the data is analyzed using multiple linear regression analysis with the help of (software) Statistical Package for Social Science (SPSS) version 25. The results of the research using the t-test hypothesis test show that the perception of ease use, publication, ease of access and trust have a positive and significant effect on purchase intention. Based on the research results, it can be seen that the multiple linear regression equation research model is: Y = 2.218 +0.302X1+0.161X2+0.289X3 +µ The results of the equation show that there is a partially positive and significant influence between perceived convenience (X1) on interest in buying tickets t- count of 4.059 > t-table 1,98477 with a significance level of 0.000, publication (X2) on interest in buying tickets t- count of 2.274 > t-table 1,98477 with a significance level of 0.025, trust (X3) on interest in buying tickets obtained a t count of 4.429 > ttable 1,98477 with a significance level of 0.000. The coefficient of determination gets an Rsquare value of 0.514, thus 51.4% of the remaining 48.6% is caused by other factors. Keywords: perceived ease, publication, trust and purchase intention.
| Item Type: | Article |
|---|---|
| Additional Information: | 212204120 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 19 Nov 2024 04:34 |
| Last Modified: | 19 Nov 2024 04:34 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6344 |
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