PENGARUH PERSEPSI KEMUDAHAN, KEPERCAYAAN, INOVASI DAN PERSEPSI TARIF TERHADAP KEPUASAN PENUMPANG KERETA API PANDANWANGI (Studi Kasus Pada KA Pandanwangi Rute Jember-Ketapang)

AGOK, PRAYOGO (2024) PENGARUH PERSEPSI KEMUDAHAN, KEPERCAYAAN, INOVASI DAN PERSEPSI TARIF TERHADAP KEPUASAN PENUMPANG KERETA API PANDANWANGI (Studi Kasus Pada KA Pandanwangi Rute Jember-Ketapang). SKRIPSI.

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Abstract

Perception of Convenience, Trust, Innovation, and Perception of Fare on Passenger Satisfaction on the Pandanwangi Train on the Jember-Ketapang Route. The aim of this research is to analyze the influence of perceived convenience, trust, innovation and tariff perception on passenger satisfaction on the Pandanwangi train on the Jember-Ketapang route. This research uses descriptive and quantitative analysis methods using primary data, namely questionnaires. This research uses 100 respondents where the respondents' answers will be measured using a Likert scale, data processing using the SPSS 26 for Windows application. Data analysis consists of validity test, reliability, normality test, multicollinearity test, heteroscedasticity test, auto correlation test, multiple linear regression analysis, hypothesis test (t), and coefficient of determination test. The results of the multiple linear regression test obtained the equation Y = -2.135 + 0.217X1 + 0.413X2 + 0.176X3 + 0.358X4 + μ. Hypothesis test (t), there is a positive influence between perceived convenience and passenger satisfaction with a significant value of 0.014 with a tcount of 2.498, then the trust variable has a positive and significant influence with a significant value of 0.000 and a tcount of 3.637, the innovation variable has a partial effect with a significant value of 0.010 and tcount is 2.398, and the fare perception variable has a positive and significant influence on passenger satisfaction on the Pandanwangi train route Jember-Ketapang with a significant value of 0.000 and a tcount of 4.701. In the coefficient of determination (R square) test, the Adjust R square value is 0.605, meaning 60.5% of the variation in variables related to passenger satisfaction. Meanwhile, other factors that influence passenger satisfaction (100%-60.5%) = 39.5% So, the remaining 39.5% are other variables that are not proposed in other research. Keywords: Innovation, trust, Passenger Satisfaction, Perception of Convenience, and Perception of Fare.

Item Type: Article
Additional Information: 202104008
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 06 Nov 2024 03:02
Last Modified: 06 Nov 2024 03:02
URI: http://repository.unimar-amni.ac.id/id/eprint/6337

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