FRENGKI, BAYU DIHARJO (2024) ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN TIKET KERETA API MELALUI ONLINE RESERVATION TICKET PADA KERETA API KAMANDAKA (Studi Pada Penumpang di Stasiun Pekalongan). SKRIPSI.
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Abstract
Trains are a means of transportation that is in great demand among people today. As time goes by, the need for services using trains is increasing and must be met. Apart from that, the best and most satisfying service is provided by the train company. This research aims to see the partial influence of ticket prices, publications and system quality on train ticket purchasing decisions. The population in this study were train passengers who used Kamandaka train services several times or only once in January-March 2023. Meanwhile, the sample in this study was 100 respondents. Based on the research results, it can be seen that the research model is multiple linear equations Y = 0.820 + 0.154.X1 + 0.494.X2 + 0.292.X3 + µ. From the regression equation, it can be seen that the most dominant variable influencing purchasing decisions is the publication variable with a coefficient of 0.494. And the R2 test result is 0.728, this means that 72.8% of the variation in the dependent variable Ticket Purchase Decision can be explained by the variation in the three independent variables, namely Ticket Price, Publication and System Quality. Meanwhile, the remainder (100% - 72.8% = 27.2%) is influenced by other variables not used in this research. Keywords: ticket prices, publications, system quality and purchasing decisions.
Item Type: | Article |
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Additional Information: | 192004086 |
Subjects: | Transportasi |
Divisions: | Program Studi > S1-Transportasi |
Depositing User: | AMNI Perpustakaan Semarang |
Date Deposited: | 15 Oct 2024 07:03 |
Last Modified: | 15 Oct 2024 07:03 |
URI: | http://repository.unimar-amni.ac.id/id/eprint/6309 |
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