KHODHORI, KHODHORI (2024) ANALISIS PENGARUH FAKTOR PUBLIKASI, PERSEPSI KEMUDAHAN PENGGUNA, KENYAMANAN AKSES DAN PERSEPSI HARGA TERHADAP MINAT BELI TIKET PADA APLIKASI ACCESS BY KAI (Studi pada Penumpang Kereta Api di Stasiun Poncol Semarang). SKRIPSI.
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Abstract
One of the land transportation used by people to travel long distances is the train, where the train is a means of transportation that has advantages compared to other means of land transportation. In Indonesia, one company has been established, namely PT. Kereta Api Indonesia (Persero), which operates in land transportation by rail. This company is able to serve people for long distance trips (between cities) and short distances (within cities).. This research uses quantitative research methods using a sample of 100 respondents who use the Access by KAI application. Data collection was carried out using observation methods, literature studies, interviews, documentation and questionnaires. The data analysis technique is a multiple linear regression technique which is first tested through a questionnaire test (validity and reliability) and classical assumption tests (normality, multicollinearity, heteroscedasticity, autocorrelation). The results of the analysis using the statistical tools of the SPSS V.26 program obtained a multiple linear regression equation: Y = - 1,735 + 0,291 X1 + 0,256 X2 + 0,247 X3 + 0,335 X4 + µ From the multiple linear regression equation, it can be seen that the variable that has the most dominant influence on Purchase Interest is the Price Perception variable with a regression coefficient of 0.335. With the coefficient of determination (Adjusted R square), the results obtained were 61.9%, which means that Purchase Interest is influenced by the Publication variables, Perception of User Ease, Access Convenience, Price Perception of 61.9% and other factors that influence Purchase Interest is 38.1 %. Thus, the research results show that Publication behavior, Perception of User Ease, Access Convenience, Price Perception have a positive and significant effect on Consumer Purchase Interest in the Access By KAI Application. Keywords: Publication, Perception of User Ease, Convenience of Access, Perception of Price
| Item Type: | Article |
|---|---|
| Additional Information: | 202104098 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 10 Oct 2024 06:09 |
| Last Modified: | 10 Oct 2024 06:09 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6293 |
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