BAKRIN, HUJRAH (2024) PENGARUH KEMUDAHAN TRANSAKSI, KEAMANAN, DAN FASILITAS TERHADAP KEPUASAN KONSUMEN KERETA REL LISTRIK (KRL) YOGYAKARTA-SOLO. SKRIPSI.
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Abstract
This study was conducted to determine the factors that influence the ease of transactions, security, and facilities on the satisfaction of electric train consumers. Data collection was carried out through observation, Literature Study, Interviews, and Questionnaires. This study uses a non-probability sampling technique method, namely incidental sampling. Data analysis used in this study is descriptive analysis and quantitative analysis, data was analyzed using multiple linear regression analysis with the help of the program (SPSS) V.29. Based on the results of the study, it can be seen that the research model of the multiple linear regression equation is Y = 1.641 + 0.362X1 + 0.253X2 + 0.210X3 + µ. Where the variables Consumer Satisfaction (Y), Ease of Transaction (X1), Security (X2), and Facilities (X3) were tested using the t test showing that the three independent variables partially have a positive influence on the dependent variable. The Adjusted R Square figure of 0.484 shows that 48.4 percent of the consumer satisfaction variable can be explained by the three independent variables in the regression equation. While the remaining 51.6 percent is explained by other variables outside the three variables used in this study. Keywords: Ease of Transaction, Security, and Facilities.
| Item Type: | Article |
|---|---|
| Additional Information: | 222504013 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 17 Sep 2024 07:35 |
| Last Modified: | 17 Sep 2024 07:35 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6254 |
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