MOHAMMAD, ILHAM SALSYABILAH AZHARI (2024) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PENGGUNA JASA DALAM MEMILIH KM.KELUD (Studi pada Trayek Batam-Jakarta saat Nataru). SKRIPSI.
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NAMA. MOHAMMAD ILHAM SALSYABILAH AZHARI. NRP. 202104120.pdf Restricted to Repository staff only Download (1MB) |
Abstract
Service user decisions are influenced by several factors, including service quality, facilities, sales promotions. Of the three, they have an important role in improving service user decisions with satisfactory results.This research aims to determine the analysis of service quality, facilities and sales promotions on service user decisions. Data collection was carried out using 100 respondents. The research methods used are observation methods, literature studies, and questionnaires. The variables in the research consist of service quality (X_1), facilities (X_2), promotions (X_3) and the dependent variable, namely service user decisions (Y). The analysis technique used is multiple linear regression with the help of the SPSS V.26 program. Based on the results of multiple linear regression, the equation is produced: Y = 5.491 + 0.020 X_1 + 0.111 X_2 + 0.619 X_3 + µ. The results of the equation show that there is a positive and significant influence between service on service users' decisions (t_count of 2.332 > t_table of 1.98472), facilities on service users' decisions (t_count of 2.339 > t_table of 1.98472), and promotion on service users' decisions (t_count is 7.991 > t_table is 1.98472). This shows that there is an influence of service quality, facilities and sales promotions on service users' decisions. The influence of the three research variables is very strong with the coefficient value (R Square) obtained at 39.1% on the decision to use services and 60.9% influenced by variables outside the research From this equation, it is known that the most dominant variable influencing the Service User's Decision is the Sales Promotion variable with a regression coefficient of 0.619. Keywords : Service Quality, Facility, Sales P romotion, Service user Decisions.
| Item Type: | Article |
|---|---|
| Additional Information: | 202104120 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 12 Sep 2024 04:32 |
| Last Modified: | 12 Sep 2024 04:32 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6241 |
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