Deni, Setyobudi (2024) ANALISIS PENGARUH HARGA, KEPERCAYAAN, KEMUDAHAN TRANSAKSI DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API SECARA ONLINE DI SEMARANG ( Studi Pada Aplikasi Access By KAI ). SKRIPSI.
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Abstract
This research was conducted at Tawang station, Semarang. This research uses price, trust, convenience, transactions and information quality as independent variables, purchasing decisions as the dependent variable. The aim ofthis research is to analyze the influenc of price and trust. Ease of trasactions and quality of information on purchasing decisions at Tawang Station Semarang. The sample used was users of the access by KAI application, where the number of samples determined in this study was 100 respondenst with the sampling technique in this study using incidental sampling. The analysis used includes validity testing, reliability testing, classical assumption testing, analysis, linear regression, hypothesis testing. Rarsial Test 1. Coefficient of determination, and managerial implications. The results of the analysis using the statistical tools of the SPSS (Statistical Product And Service Solutions) Version 26 program obtained a multiple linear regression equation. Y = 1,922 + 0,309 X1, + 0,291 X2 + 0,219 X3 + 0,327 X4 + µ The multiple linear regression equation shows that there is a positive and significant influence between price on purchasing decisions ba (3.600) > t table (1.98498), trust on purchasing decisions (2.883) > t table (1.98498), ease of transactions on purchasing decisions bugs (2.613) > t table (1.98498), quality of information on purchasing decisions uu (4.729) > t table (1.98498). The influence of the three variables information quality, ease of transactions. Trust, price in this study is very strong with the coefficient of determination cerctainty value (R2) value obtained being 60,7% on traffic accidents, and 39,3% on the influence by other variables that were not detected in this study. From the results of the regression test, the coefficient of determination (R square) was 0.607. This means that the variables Price (X1), Trust (X2), Ease of Transactions (X3) and Quality of Information (X4) have a contribution of 60.7% in influencing Purchasing Decisions (Y). while other factors that influence purchasing decisions are (100% - 60.7%) = 39.3%. Keywords : Price, Trust, Ease of transactions, Quality Of Purchase Decision Information
| Item Type: | Article |
|---|---|
| Additional Information: | 202104191 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 11 Sep 2024 07:59 |
| Last Modified: | 11 Sep 2024 07:59 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6238 |
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