RIFQI, MUHADJIRIN (2024) ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI MINAT WARGA SEMARANG MENGGUNAKAN JASA OJEK ONLINE MAXIM DI KOTA SEMARANG. SKRIPSI.
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RIFQI MUHADJIRIN NRP. 202104151.pdf Restricted to Repository staff only Download (2MB) |
Abstract
This study aims to determine whether the factors of service, price perception, perception of ease to the interest in use of maxim bike users in the city of Semarang. The population in this study is maxim passengers as many as 100 respondents. This research method uses the nonprobablitity sampling method. The sampling technique used in this study is purposive sampling. The analysis technique in this study uses multiple linear regression analysis. The formulation of the regression in this study is as follows : Y = 0,087 + 0,222X1 + 0,368X2 + 0,388X3 + µ Based on statistical results testing with multiple linear regression equations, it was found that the regression coefficient value of the Service Variable (X1) was 0.222 which was positive and the t-count value was 2.471 t-table of 1.98472, the regression coefficient value of price perception Variable (X2) was 0.368 which was positive and the value of t count is 3.299 t table is 1.98472, the regression coefficient value of the perception of ease Variable (X3) is 0.388 which is positive and the t count value is 4.079 t table is 1.98472. The value of the coefficient of determination (Adjusted R Square 67.9%) is obtained which states that the variables Service, Price Perception, Perception Of Ease have an influence on Interest In Use by 67.9%. While other factors that influence interest in use (Y) are (100% - 67.9% = 32.1%). This means that other factors not examined in this study affect the dependent variable (Interest In Use) by 3.1% Keywords: Service, Price Perception, Perception Of Ease and Interest In Use
| Item Type: | Article |
|---|---|
| Additional Information: | 202104151 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 02 Sep 2024 06:11 |
| Last Modified: | 02 Sep 2024 06:11 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6211 |
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