ANALISIS PENGARUH AGGRESSIVE DRIVING, BRAND AWARENESS, KESETARAAN DAN PRESEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DALAM MENGGUNAKAN JASA BUS DAMRI (Studi Khusus Trayek Ponorogo - Tulungagung)

FERDIAN, JOKO PURWANTO (2024) ANALISIS PENGARUH AGGRESSIVE DRIVING, BRAND AWARENESS, KESETARAAN DAN PRESEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DALAM MENGGUNAKAN JASA BUS DAMRI (Studi Khusus Trayek Ponorogo - Tulungagung). SKRIPSI.

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Abstract

Purchasing decisions are indeed very important, due to the factors that influence the purchase of bus tickets for an autobus company amid the many establishments of other autobuses. In this study three research variables were analyzed Aggressive Driving, Brand Awareness, Equality and Price Perception as independent variables that influence the dependent variable, namely Purchase Decision on PO bus transportation services. Approval. The formulation of the problem, research objectives and hypotheses in this study were to analyze the positive and significant influence individually between the independent variables Aggressive Driving, Brand Awareness, and Equality on the dependent variable, namely Passenger Loyalty on PO buses. Approval. In this study, the object taken was PO bus passengers. Bless the Ponorogo terminal for the Ponorogo-Tulungagung route. Data sources include primary and secondary data. The sample in this study were 100 respondents who were PO bus passengers. Bless the Ponorogo terminal for the Ponorogo-Tulungagung route. The data analysis technique is a multiple linear regression technique and with SPSS 26:0 statistical tools. Based on the research results and data analysis, a regression equation is produced: Y=-1,631 +0,273X1+0,266X2 +0,243X3 + 0,339X4 +μ The results of multiple regression research show that there is a between positive influence on aggressive driving on Purchase Decision(t-count 3,198 > t-table 1,98498), brand awareness on Purchase Decision(t-count 2,469 > t-table 1,98498), equality on Purchase Decision(t-count 2,872 > t-table 1.98498), price perceptions on Purchase Decision(t-count 4.884 > t-table 1.98498). From the regression equation, it can be seen that the most dominant variable is the corporate image variable with a coefficient of determination (Adjusted R Square 0.613) meaning 61.3% while = the rest (100% - 61.3% = 38.7%) is influenced by other variables. outside the research or outside the regression equation model. Keywords:Aggressive Driving,Brand Awareness, Equality, Price Perception, Purchase Decision

Item Type: Article
Additional Information: 202104075
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 02 Sep 2024 03:39
Last Modified: 02 Sep 2024 03:39
URI: http://repository.unimar-amni.ac.id/id/eprint/6210

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