ALBERTUS, DHARMA ANGGARA (2024) ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI DAN E-TIKET TERHADAP KEPUASAAN PELANGGAN PADA KM. KIRANA 1 PT. DHARMA LAUTAN UTAMA. SKRIPSI.
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Abstract
The purpose of this research is to determine whether or not there is an influence of the variables of Service Quality, Price, Promotion and E-Ticket on Customer Satisfaction at Km. Kirana I Pt. Primary Ocean Dharma. The population used in this research is all service users who use Km services. Kirana I, during July the population was 1,275 and the sample used in this research was 100 respondents who used services at Km. Kirana I PT. Dharma Lautan Utama, using a non- probability sampling technique, namely the Porposive Technique. The data analysis used in this research is descriptive analysis and quantitative analysis, the data is analyzed using multiple linear regression analysis with the help of (software) Statistical Package For Social Science (SPSS) version 26. Based on the research results it can be seen that the research model is from the linear regression equation multiple is Y = 0.743 + 0.253.X1 + 0.298.X2 + 0.256.X3 + 0.248.X4 + µ. The results of research using partial t-test hypothesis testing show that the variables Service Quality, Price, Promotion and E-Ticket have a positive and significant effect on Customer Satisfaction. From the results of this research there is a relationship between the independent variable and the dependent variable, hypothesis testing using the t test shows that the four independent variables are the Service Quality variable of 0.253 (X1), the Price variable of 0.298 (X2), the Promotion variable of 0.256 (X3), and E-ticket variable 0.248(X4) And the determinant coefficient test (R Square) obtained a result of 0.556 or 55.6%, which means that operational performance is influenced by the variables Service Quality, Price, Promotion and E-Ticket, namely 55.6% and other factors that influence Customer Satisfaction by 44.4 % or 0.44. Keywords: Service Quality, Price, Promotions and E-Tickets, and User Satisfaction.
| Item Type: | Article |
|---|---|
| Additional Information: | 202104015 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 28 Aug 2024 06:33 |
| Last Modified: | 28 Aug 2024 06:33 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6188 |
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