DITA, INDAH PRASANDIKA (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENGGUNAKAN JASA BUS (Studi Kasus Pada Bus PO.Sinar Jaya Tegal). SKRIPSI.
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NAMA. DITA INDAH PRASANDIKA. NRP.202104061.pdf Restricted to Repository staff only Download (4MB) |
Abstract
The decision to use services is a process of use that refers to things that are consistent, especially those that focus on daily needs, which are carried out in a wise manner and can be done quickly to meet consumer needs and requirements after going through various stages of introduction, need, searching for information and evaluate alternatives after they have been used. For this reason, PO Bus Sinar Jaya Tegal is committed to continuing to improve the quality of good service aimed at achieving the needs and desires of Sinar Jaya bus passengers. However, the decision to use services is not always in accordance with the targets that have been determined each year. Therefore, it is necessary to measure decisions to use services related to information systems, scheduling, service quality and price perceptions. This research was carried out with the aim of knowing the partial influence of information systems, scheduling, service quality and price perceptions on the decision to use services at PO Bus Sinar Jaya Tegal. The analysis technique in this research uses multiple linear regression analysis using the SPSS Version 25 application. The regression formulation in this research is as follows: Y = -0.853 + 0.321.X1 + 0.250.X2 + 0.340.X3 + 0.146.X4 + µ From the results of the linear regression equation, the influence is that the Information System variable (X1) has (t count 4.134 > t table 1.98447), the Scheduling variable (X2) has (t count 2.460 > t table 1.98447), the Service Quality variable (X3) has (t count 3.772 > t table 1.98447) and the Price Perception variable (X4) has (t count 1.903 < t table 1.98447). Meanwhile, the Adjusted R2 value = 0.491. This means that 49.1% of the variation in the dependent variable (Y), namely the Decision to Use Services, is explained by the independent variables, namely Information Systems, Scheduling, Service Quality and Price Perception. The remaining 100% - 49.1% = 50.9%, influenced by other variables outside the research. Keywords : Decision to Use Services, Information Systems, Scheduling, Service Quality, Price Perception
| Item Type: | Article |
|---|---|
| Additional Information: | 202104061 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 21 Aug 2024 04:13 |
| Last Modified: | 21 Aug 2024 04:13 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6171 |
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