RAFIDHAN, ABDUL RAHMAN MARIZ (2024) ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN PADA KERETA API COMMUTER LINE JALUR BOGOR – JAKARTA KOTA. SKRIPSI.
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Abstract
This research is motivated by the many commuter line train users who choose to use trains as the community's choice of mass transportation to carry out daily activities such as going to work, school and mobility with destinations between Jakarta, Bogor, Depok, Tangerang, Bekasi, as well as to identify factors - factors that influence satisfaction, and provide important information for service providers to improve their quality and services. focus on user satisfaction as well as to show commitment to understanding and meeting the needs and expectations of commuter line train users, especially the Bogor – Jakarta Kota route. This research was conducted to determine the analysis of Price Perception, Timeliness, Ease of Accessibility, Service Quality, and Satisfaction. Data collection was carried out using 100 respondents. Through observation methods, literature studies, and questionnaires. The analysis technique used is multiple linear regression with the help of the SPSS v.26 program. Based on the results of research and multiple linear regression analysis, the equation is produced: Y= - 2.323 + 0.337.X1 + 0.206.X2 + 0.375.X3 + 0.288.X4 + µ Where the results of the regression analysis and t test show that the price perception variable (X1) has a positive and significant effect on satisfaction (Y), the timeliness variable (X2) has a positive and significant effect on satisfaction (Y), the ease of accessibility variable (X3) has a positive and significant effect on satisfaction (Y), and the service quality variable (X4) has a positive and significant effect on satisfaction (Y). The results of the coefficient of determination (R2 = 0.792) which means 79.2%, the coefficient of the variable price perception, timeliness, ease of accessibility, and quality of service on satisfaction is 79.2%, while the remainder is (100% -79.2% = 20, 8% is influenced by other variables outside the research. Keywords : Perceived Price, Timeliness, Ease of Accessibility, Service Quality, Satisfaction..
| Item Type: | Article |
|---|---|
| Additional Information: | 202104142 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 21 Aug 2024 03:00 |
| Last Modified: | 21 Aug 2024 03:00 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6163 |
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