PUTIKHATUR, ROKHMAH (2024) ANALISIS PENGARUH KUALITAS LAYANAN, HARGA, DAN KINERJA PETUGAS, TERHADAP LOYALITAS PENUMPANG ANGKUTAN AGLOMERASI PERKOTAAN TRANS JATENG (Studi Pada Trans Jateng Koridor VI Rute Semarang - Grobogan). SKRIPSI.
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NAMA. PUTIKHATUR ROKHMAH. NRP. 202104138.pdf Restricted to Repository staff only Download (4MB) |
Abstract
In responding to transportation needs, loyalty is the basis that can influence consumer choices in choosing various types of services that are currently developing. In this era of rapid development and population growth, people tend to choose fast and affordable transportation. The public will demand service quality, price and officer performance and passenger loyalty so that service users are more careful in choosing everything that can be used according to their needs. The aim of this research is to determine whether there is a partial influence of service quality, price and officer performance on passenger loyalty of the Trans Jateng Urban Agglomeration Transport Corridor VI Semarang - Grobogan Route. In this study, the objects taken were passengers of the Trans Jateng Urban Agglomeration Transport, Corridor VI, Semarang - Grobogan Route, with a sample of 100 respondents. Data sources include primary and secondary data. Using multiple linear regression data analysis techniques with the SPSS IBM V.25 application tool which produces the regression equation Y = 2.218 +0.302X1+0.161X2+0.289X3 +µ. Shows that there is a positive and partially significant influence between service quality on passenger loyalty t-count of 4.059 > t-table 1.98498 with a significance level of 0.000, price on passenger loyalty t- count of 2.274 > t-table 1.98498 with a significance level of 0.025, performance instructions for passenger loyalty. Obtained a tcount of 4.429 > ttable 1.98498 with a significance level of 0.000. The coefficient of determination gets an Rsquare value of 0.514, thus 51.4% of the remaining 48.6% is caused by other factors. Keywords: Service Quality, Price, Officer Performance and Passenger Loyalty
| Item Type: | Article |
|---|---|
| Additional Information: | 202104138 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 12 Aug 2024 06:57 |
| Last Modified: | 12 Aug 2024 06:57 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6144 |
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