FERDINAND, BAYUNANDA NIRVANA PUTRA (2024) ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENUMPANG DALAM MENGGUNAKAN KERETA API SEBAGAI MODA TRANSPORTASI (Studi Pada Penumpang Kereta Api Kaligung Kelas Ekonomi Rute Semarang – Tegal Di DAOP IV Semarang). SKRIPSI.
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Abstract
The Kaligung train is an executive and economy class passenger train service operated by Kereta Api Indonesia (KAI) connecting Semarang Poncol with Tegal, Brebes and Cirebon Prujakan. The name “Kaligung” is taken from the name of one of the rivers in Central Java, Kaligung, which is in Tegal Regency. The aim of this study to see the effect of price perception, timeliness, service quality, company image partially on the decision of railpassenger as a made of transportation. The population in this study were passenger of the kaligung train in the Operational Area IV Semarang in February 2024 as many 100 respondents. The sampling technique is nonprobability sampling, the type of sampling is sampling kuota. The analysis technique in this study uses multiple linear regression. Analysis the regression formulation in this study is as follows: Y = a + b₁X1 +b2X2 +b3X3 + b4X4 + μ Y = -1,027 + 0,321X1 + 0,441X2 + 0,329X3 + 0,278X4 + µ The results of multiple regression research show that there is a partial positive influence on price perceptions on passanger decisions (t counts 3,667 > t table 1,98498, timeliness on passanger decisions (t counts 4,695 > t table 1,98498), service quality on passanger decisions (t counts 7,673 > t table 1,98498), corporate image on passanger decisions (t counts 3,865 > t table 1,98498). From the regression equation, it can be seen that the most dominant variable is service equality variable with a coefficient of determination (Adjusted R square 0,580) manning 58%, while the rest (100% - 58% = 42%) is influenced by othe variables outside the research or outside the regression equation model. Based on the results of the research, conclusions can be drawn from the multiple linear regression analysis and the distribution of respondents answer regarding the independent variables (perception of price, service quality, company image which have an influence on the dependent variable (passenger decisions). Keywords: Price Perception, Punctuality, Service Equality, Corporate Image, Passenger Decision.
| Item Type: | Article |
|---|---|
| Additional Information: | 202104076 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 05 Aug 2024 08:01 |
| Last Modified: | 05 Aug 2024 08:01 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6125 |
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