ANALISIS FAKTOR KEMUDAHAN, PERSSEPSI HARGA, KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP PEMILIHAN MODA TRANSPORTASI ONLINE (Studi Kasus Pada Pelanggan Gojek di Kota Semarang)

MONICA, VITA FERNANDA (2024) ANALISIS FAKTOR KEMUDAHAN, PERSSEPSI HARGA, KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP PEMILIHAN MODA TRANSPORTASI ONLINE (Studi Kasus Pada Pelanggan Gojek di Kota Semarang). SKRIPSI.

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Abstract

This research aims to determine the analysis of convenience factors, price perception, service quality and trust in choosing online modes of transportation. In this research, the objects taken were Gojek service users in the city of Semarang. Data sources include primary and secondary data. The sample in this study was 100 respondents who used services on Jalan Gajahmada and Semarang Station. Data collection was carried out using observation methods, literature studies, interviews, documentation and questionnaires. The data analysis technique is a multiple linear regression technique which is first tested through a questionnaire test (validity and reliability) and classical assumption tests (autocorrelation, heteroscedasticity, multicollinearity, normality). The results of the analysis using the statistical tools of the SPSS V.26 program obtained a multiple linear regression equation: Y = -1.566 + 0.301.X1 + 0.326.X2 + 0.171.X3 + 0.264.X4 + µ The results of the multiple linear regression equation show that the Convenience Variable (X1) has a t count of 4.150 and a t table of 1.66088, so H0 is rejected and Ha is accepted. The Price Perception variable (X2) has a t count of 3.073 and a t table of 1.66088, so H0 is rejected and Ha is accepted. The Service Quality variable (X3) has a t count of 1.671 and a t table of 1.66088, so H0 is rejected and Ha is accepted. The Trust variable (X4) has a t count of 2.960 and a t table of 1.66088, so H0 is rejected and Ha is accepted. Based on the results of the research, conclusions can be drawn from the multiple linear regression analysis and the distribution of respondents' answers regarding the independent variables (Convenience, Price Perception, Service Quality, Trust) which have an influence on the dependent variable (Choice of Online Transportation Mode) Keywords: Convenience, Price Perception, Service Quality, Trust and Choice of Online Transportation Mode.

Item Type: Article
Additional Information: 202104123
Subjects: Transportasi
Divisions: Program Studi > S1-Transportasi
Depositing User: AMNI Perpustakaan Semarang
Date Deposited: 31 Jul 2024 01:45
Last Modified: 31 Jul 2024 01:45
URI: http://repository.unimar-amni.ac.id/id/eprint/6097

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