BOUNTY, CONNELIA DITYA EKA PERTIWI (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN KERETA API MATARMAJA JURUSAN MADIUN – SEMARANG TAWANG. SKRIPSI.
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Abstract
This research was conducted to determine the analysis of customer value, price perception, customer satisfaction, and brand image on customer loyalty. Data collection was carried out using 100 respondents. Through observation methods, literature studies, and questionnaires. The analysis technique used is multiple linear regression with the help of the SPSS V.22 program. Based on the results of research and multiple linear regression analysis, the equation is produced: Y = -0.985 + 0.314x1 + 0.267x2 + 0.331x3 + 0.153x4 + μ Where the results of the regression analysis and t-test show that the customer value variable (X1) has a positive and significant effect on customer loyalty (Y), the price perception variable (X2) has a positive and significant effect on customer loyalty (Y), customer satisfaction (X3) has a positive and significant effect on significant on customer loyalty (Y) and brand image (X4) has a positive and significant effect on customer loyalty (Y). The results of the coefficient of determination (R2 = 0.508) which means 50.8%, the variable coefficient of customer value, price perception, customer satisfaction, and brand image on customer loyalty is 50.8%, while the remainder (100%-50.8%) = 49.2% is influenced by other variables outside the research. Keywords: Customer Value, Price Perception, Customer Satisfaction, Brand Image, Customer Loyalty
| Item Type: | Article |
|---|---|
| Additional Information: | 202104045 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 29 Jul 2024 04:57 |
| Last Modified: | 29 Jul 2024 04:57 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6091 |
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