FAIZAL, HASANUDDIN (2024) ANALISIS PENGARUH PERSEPSI HARGA, PROMOSI, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNA JASA DALAM MENGGUNAKAN JASA GOJEK DI KOTA JAKARTA. SKRIPSI.
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Abstract
In this study, four research variables are explained: price perception, promotion, service quality and trust as independent variables that influence the dependent variable, namely service user decisions for Gojek service users in Jakarta. The problem formulation, research objectives and hypotheses in this study are to analyze the positive and significant influence individually between independent variables, namely price perception, promotion, service quality, and trust in the dependent variable, namely service user decisions on Gojek customers in Jakarta. In this research, the objects taken were users of Gojek online services in Jakarta. Data sources include primary and secondary data. The sample in this study was 100 respondents who were users of online Gojek services in Jakarta. The data analysis technique is multiple linear regression techniques and uses SPSS 25.0 statistical tools. Y = -0,686 + 0,233x1 + 0,137x2 + 0,329x3 + 0,128x4 + µ The results of multiple regression research show that there is a partial positive influence of price perception on service user decisions (t count 2.902 > t table 1.98498), promotion on service user decisions (t count 2.434 > t table 1.98498), service quality on service user decisions ( t count 7.673 > t table 1.98498), and trust in service users' decisions (t count 1.996 > t table 1.98498). Meanwhile, the coefficient of determination obtains a correlation value of Adjusted R^2 of 0.537, thus 53.7% influences service user decisions, while the remaining 46.3% (100% - 53.7%) is explained by other variables outside the four variables used in the research This. Keywords: Price Perception, Promotion, Service Quality, and Trust in Service User Decisions
| Item Type: | Article |
|---|---|
| Additional Information: | 202104072 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 18 Jul 2024 07:56 |
| Last Modified: | 18 Jul 2024 07:56 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6041 |
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