DYAN, RIZKY ANDRIANIS (2024) ANALISIS PENGARUH PERSEPSI HARGA, PREFERENSI DAN PERILAKU TERHADAP MINAT MASYARAKAT DALAM MENGGUNAKAN LAYANAN JASA TRANSPORTASI ONLINE MAXIM DI KOTA SEMARANG. SKRIPSI.
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Abstract
This research aims to determine the perception of price, preferences and behavior towards people's interest in using Maxim online transportation services in Semarang City. The population in this study is all Maxim online transportation service users who have used the Maxim application more than once and who meet the criteria and characteristics, the sampling technique used is non-probability sampling with the type of sampling, namely incidental sampling. The analysis methods used are descriptive and quantitative analysis, the data is analyzed using multiple linear regression analysis with the help of (software) Statistic Package for Social Science (SPSS) Version 26. The results of this study show that the variables of price perception, preference and behavior have a partial effect on people's interests. The results of multiple linear regression analysis obtained the equation: Y = -0,267 + 0,239.X1 + 0,484.X2 + 0,269.X3 + µ. From the multiple linear regression equation, it can be seen that the most dominant variable affecting public interest is preference with the Ajusted R Square test of 0.653 or 65.3% of the variation of variables bound by public interest can be explained by the independent variables of price perception, preferences and behavior. While the remaining 34.7% were explained by causes other than the variables studied. Based on the results of the study, conclusions can be drawn from the analysis of multiple linear regression and the distribution of respondents' answers regarding independent variables (Price Perception, Preferences and Behavior) which have an influence on dependent variables (Public Interest). Keywords: price perception, preference, behavior, public interest
| Item Type: | Article |
|---|---|
| Additional Information: | 202104063 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 05 Jul 2024 06:55 |
| Last Modified: | 05 Jul 2024 06:55 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/6009 |
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