MUHAMMAD, IQBAL RICO FIRMANSYAH (2024) ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PEMILIHAN BUS UMUM (Studi pada Perjalanan dari Kabupaten Banyuwangi Menuju Kabupaten Jember). SKRIPSI.
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Abstract
Transportation is an important aspect of daily human life or activities. With transportation, people can easily access various areas both short and long distances that generally cannot be reached on foot. Customer loyalty is a form of consumer loyalty to use a product or service continuously. This research aims to analyze the factors that influence the choice of public bus modes. The population in this study were users of public bus services with a research sample of 100 respondents. The sampling technique used is probability sampling with the type of sampling, namely Incidental Sampling. The analysis method used is descriptive analysis and quantitative analysis, data is analyzed using multiple linear regression analysis with the help of the Statistical Package For Social Science (SPSS) software. The results of this study show that the variables of transport routes, travel time, travel costs and facilities partially influence the choice of public bus mode. The results of multiple regression analysis obtained the equation Y = - 1.053 + 0.323X1 + 0.261X2 + 0.337X3 + 0.150X4 + µ where all the variables studied showed a positive and significant influence on the choice of public bus mode. From the regression equation it can also be seen that the most dominant variable influencing the choice of public bus mode is the travel cost variable with a regression coefficient of 0.337. And the coefficient of determination value obtained (Adjusted R Square = 0.506) means 50.6%. The coefficient of determination value is 50.6%, while the remainder (100% - 50.6% = 49.4%) is influenced by other variables outside the research or modal regression equation. Keywords: Transport Routes, Travel Time, Travel Costs, Facilities, Choice of Public Bus Mode.
| Item Type: | Article |
|---|---|
| Additional Information: | 202104129 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 02 Jul 2024 03:34 |
| Last Modified: | 02 Jul 2024 03:34 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5979 |
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