DHIMAS, ADITYA (2024) ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI PEMBELIAN TIKET KERETA API DENGAN MENGGUAKAN APLIKASI TIKET.COM (Studi Pada Masyarakat Umum Di Stasiun Tawang Semarang). SKRIPSI.
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Abstract
The purchasing decisions are very important, due to the factors that influence the operation of a Tiket.com company amidst the establishment of many other online ticket purchasing companies. There are many factors that influence purchasing decisions, such as: Brand Image, Service Quality, Price Perception, and E-Service quality, all of which are very important in determining the standard of purchasing decisions. In this research, four variables will be analyzed, namely Brand Image, Service Quality, Price Perception, and E-Service quality as independent variables which will influence the dependent variable, namely purchasing decisions. This research takes the object of purchasing train tickets using the Tiket.com application. The sample in this study was 100 with multiple linear regression analysis techniques, namely: Y= 3.441 + 0.301.X1 + 0.177.X2 + 0.345.X3 + 0.213.X4 + µ Based on SPSS (Statistical Package for Social Science) version 25.0 calculations, a linear regression equation was obtained: where the brand image variable (X1) in partial testing obtained the calculation: t calculated number of 0.733 > t table of 1.98447., which means that there is an influence positive and significant relationship between brand image (X1) and purchasing decisions (Y). The calculated t number between the service quality variable (X2) on purchasing decisions (Y) is 7.051 > t table is 1.98447. This shows that there is a positive and partially significant influence between these two variables. Price perception variable (X3) with a calculated t value of 0.699 > t table with a value of 1.98447. which partially has a positive and significant influence on purchasing decisions (Y). The E-Service Quality variable (X4) with a calculated t value of 0.571 > t table with a value of 1.98447. which partially shows a positive and significant influence on purchasing decisions (Y). Keywords: Brand Image, Service Quality, Price Perception, E-Service Quality. purchasing decisions.
| Item Type: | Article |
|---|---|
| Additional Information: | 181904047 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 15 May 2024 03:10 |
| Last Modified: | 15 May 2024 03:10 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5894 |
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