JANNA, PURNAMA (2023) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT BELI TIKET ONLINE TERHADAP PENUMPANG KERETA API (Studi Kasus Kereta Api Taksaka Kelas Eksekutif di PT. KAI DAOP VI Yogyakarta, Rute Stasiun Tugu Yogyakarta - Gambir ). SKRIPSI.
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Abstract
In the world of business competition, satisfying the needs of passengers is very important in companies engaged in services, so that these passengers remain loyal and do not turn to competitors. Therefore, PT. Kereta Api Indonesia (Persero) is committed to continuing to innovate to improve services that passengers can enjoy. However, the services provided are not always in accordance with what each passenger expects, because each passenger has a different perception of expectations. For this reason, it is necessary to measure the level of customer loyalty of the Kereta Api Taksaka Yogyakarta-Gambir route at PT KAI (Persero) DAOP VI Yogyakarta Tugu Station which is related to sales promotion, tariff suitability, and ease of transaction. This study aims to determine the effect of service quality, company image, and trust on customer loyalty of Kereta Api Taksaka Yogyakarta-Gambir route. This research was conducted by distributing questionnaires to 100 respondents of passengers of the Kereta Api Taksaka, Yogyakarta-Gambir route. The analysis technique in this study uses multiple linear regression analysis. The regression formulation in this study is as follows: Y = 0,452 + 0,106X1 + 0,336X2 + 0,407X3 + µ The results of multiple regression research show that there is a partially positive of sales promotion on buying interest (tcount 2.163> ttable 1.98447), tariff suitability on buying interest (tcount 5.657> ttable 1.98447) and ease of transaction in buying interest (tcount 4.859> ttable 1.98447). The effect of the three research variables is very strong with a correlation value Adjusted R2 = 0.532. Keywords: sales promotion, tariff suitability, ease of transaction and buying interest
| Item Type: | Article |
|---|---|
| Additional Information: | 161704086 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 24 Jan 2024 04:25 |
| Last Modified: | 24 Jan 2024 04:25 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5801 |
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