DHIKA, ARIEF KUSUMA (2023) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN E-TICKET KAI ACCESS (Studi Pada Penumpang Kereta Api Stasiun Madiun). SKRIPSI.
![[img]](http://repository.unimar-amni.ac.id/style/images/fileicons/text.png) |
Text
Skripsi Full DK.pdf Restricted to Repository staff only Download (2MB) |
Abstract
PT. Kereta Api Indonesia (Persero), a State-Owned Enterprise (BUMN) engaged in providing land transportation services, the KAI Access application is a development carried out by PT. Kereta Api Indonesia (Persero) The KAI Access application was made by PT. Kereta Api Indonesia (Persero) on September 4 2014. The purpose of this study was to determine whether there is influence of Convenience Factors, Personal Factors, Promotion Factors and E-service Quality Factors on purchasing decisions in using the KAI Access application at Madiun Station. In this study, the research population was prospective passengers at Madiun Station using a sampling system with a total of 85 respondents. The variables in the study consisted of: Convenience Factor Variables (X1), Personal Factors (X2), Promotion Factors (X3), and E-service quality factors (X4) as well as the dependent variable, namely Purchase Decision (Y). The research model is multiple linear regression analysis. The results of the analysis using the statistical tools of the SPSS V.26 program obtained the multiple linear regression equation Y= 1.374+ 0.321.X1 + 0.317.X2 + 0.220.X3 + 0.245 X4 + µ. The results of multiple linear equations show that there is a positive and significant influence between the Convenience Factor on Purchasing Decisions (Tcount 4.352 > Ttable 1.98969), Personal Factors on Purchase Decisions (Tcount 3.686 > Ttable 1.98969), Promotion Factors on Purchase Decisions (Tcount 1.792 <Ttable 1.98969), E-service quality factor on Purchase Decision (Tcount 2.459 > Ttable 1.98969), individually Convenience Factor, Personal Factor, E-service quality factor influence Purchase Decision and Promotion Factor influence but not significant to Buying decision. The influence of the four research variables is very strong with a coefficient value (R Square) obtained of 64.3% on Purchase Decision and 35.7% is influenced by variables that are not detected in this study. Keywords: Convenience Factor, Personal Factor, Promotion Factor, E-service quality factor, and Purchase Decision.
| Item Type: | Article |
|---|---|
| Additional Information: | 192004051 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 26 Sep 2023 03:29 |
| Last Modified: | 26 Sep 2023 03:29 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5645 |
Actions (login required)
 |
View Item |