MUKHAMMAD, ILHAM RAMADHAN (2023) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KETEPATAN WAKTU, LOYALITAS PELANGGAN, PERSEPSI HARGA DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT BELI TIKET PADA APLIKASI PELNI MOBILE (Studi pada KM. Lawit PT. PELNI Semarang). SKRIPSI.
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Abstract
ABSTRACT Consumer buying interest is a process of planning the purchase of a product that will be carried out by consumers by considering several things, including many product units needed in a certain period of time, brands and consumer attitudes in consuming the product. PT. PELNI is engaged in reliable and professional ship transportation services by providing the best service for customers. This study aims to determine the effect of punctuality, customer loyalty, price perception and ease of use on ticket buying interest on the PELNI Mobile application. The population in this study was KM Lawit Ship Passengers and the sample used in this study was 100 respondentsThe sampling technique used was non-probability sampling quota sampling type, then the data was analyzed using multiple linear regression with the help of (software) Statistical Package For Social Science (SPSS) Version 25. The formulation of regression in this study is as follows: Y = -1,735 + 0,335X1 + 0,291X2 + 0,256X3 + 0,247X4 + µ From this equation, it is known that the most dominant variable affecting ticket buying interest on the PELNI mobile application is the punctuality variable with a regression coefficient of 0.335, then in second place is the customer loyalty variable with a regression coefficient of 0.291, the third is the price perception variable with a regression coefficient of 0.256 and the last is the ease of use variable with a regression coefficient of 0.247. For the Hypothesis Test, each tcount is greater than ttable (1.98498) and the significant value of each independent variable is smaller than 0.05. The R2 (R Square) test obtained results of 0.619 or 61.9%, which means that interest in buying tickets is influenced by variables of punctuality, customer loyalty, price perception, and ease of use of the application, which is 61.9%, and other factors that affect interest in buying tickets on the PELNI Mobile App, which is 38.1%. The rest is influenced by other variables that are not studied, such as service quality, comfort, safety, and so on. Keywords: Interest in buying tickets on the PELNI Mobile application, punctuality, customer loyalty price perception and ease of use
| Item Type: | Article |
|---|---|
| Additional Information: | 192004171 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 21 Sep 2023 02:44 |
| Last Modified: | 21 Sep 2023 02:44 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5634 |
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