NUR, IMAN WIRATAMA (2023) ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENUMPANG DALAM MENGGUNAKAN KERETA API SEBAGAI MODA TRANSPORTASI (Studi Pada Penumpang Kereta Api Kaligung Kelas Ekonomi Rute Semarang-Tegal di DAOP IV Semarang). SKRIPSI.
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Abstract
ABSTRACT The Kaligung train is an executive and economy plus class passenger train service operated by Kereta Api Indonesia (KAI) connecting Semarang Poncol with Tegal, Brebes and Cirebon Prujukan. The name "Kaligung" is taken from the name of one of the rivers in Central Java, Kaligung, which is in Tegal Regency. This study aims to see the effect of price perception, timeliness, service quality, company image partially on the decision of rail passengers as a mode of transportation. The population in this study were passengers of the Kaligung train in the Operational Area IV Semarang in februariy 2023 as many as 100 respondents The sampling technique is non-probability sampling, the type of sampling is sampling kuota. The analysis technique in this study uses multiple linear regression analysis The regression formulation in this study is as follows: Y = a + b₁X, +b2X2 +b3X3 + b4X4 + μ Y=-1,631 +0,273X1+0,266X2 +0,243X3 + 0,339X4 +μ The results of multiple regression research show that there is a partial positive influence on price perceptions on passenger decisions (tcount 3,198 > ttable 1,98498), timeliness on passenger decisions (tcount 2,469 > ttable 1,98498), service quality on passenger decisions (tcount 2,872 > trable 1.98498), corporate image on passenger decisions (tcount 4.884> trable 1.98498). From the regression equation, it can be seen that the most dominant variable is the corporate image variable with a coefficient of determination (Adjusted R Square 0.613) meaning 61.3% while = the rest (100% - 61.3% = 38.7%) is influenced by other variables. outside the research or outside the regression equation model. Keywords: Price Perception, Punctuality, Service Quality, Corporate Image, Passenger Decision
| Item Type: | Article |
|---|---|
| Additional Information: | 192004181 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 11 Aug 2023 07:35 |
| Last Modified: | 11 Aug 2023 07:35 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5511 |
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