MUHAMMAD, NUR FADILAH (2023) FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN UNTUK MENGGUNAKAN JASA BUS PO RESTU (Studi Pada PO Restu Bus Eksekutive Trayek Ponorogo-Surabaya). SKRIPSI.
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Abstract
ABSTRACT Purchasing decisions are indeed very important, due to the factors that influence the purchase of bus tickets for an autobus company amid the many establishments of other autobuses. In this study three research variables were analyzed Aggressive Driving, Brand Awareness, and Equality as independent variables that influence the dependent variable, namely Purchase Decision on PO bus transportation services. Approval. The formulation of the problem, research objectives and hypotheses in this study were to analyze the positive and significant influence individually between the independent variables Aggressive Driving, Brand Awareness, and Equality on the dependent variable, namely Passenger Loyalty on PO buses. Approval. In this study, the object taken was PO bus passengers. Bless the Ponorogo terminal for the Ponorogo-Surabaya route. Data sources include primary and secondary data. The sample in this study were 100 respondents who were PO bus passengers. Bless the Ponorogo terminal for the Ponorogo-Surabaya route. The data analysis technique is a multiple linear regression technique and with SPSS 25.0 statistical tools. Based on the research results and data analysis, a regression equation is produced: Y= - 1,458 + 0.332.X1 + 0.233.X2 + 0.225.X3 + 0.313.X4 + µ Based on SPSS (Statistical Package For Social Science) calculations version 25.0, a linear regression equation is obtained, where the Aggressive Driving (X1) variable in partial testing obtains a calculated t count of 4.164 > t table of 1.98472. which means that there is a positive and significant influence between Aggressive Driving (X1) on Purchase Decision (Y). The t count between Brand Awareness variables (X2) on Purchase Decision (Y) is 3.155 > t table 1.98472. This shows that there is a positive and significant influence partially between the two variables. Equality (X3) with t count of 3.032 > t table 1.98472, which partially has a positive and significant influence on Purchase Decision (Y). Keywords : Aggressive Driving, Brand Awareness, Equality, Purchase Decision
| Item Type: | Article |
|---|---|
| Additional Information: | 192004162 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 11 Aug 2023 07:34 |
| Last Modified: | 11 Aug 2023 07:34 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5498 |
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