ANTONIUS, SULA TAPOONA (2023) ANALISIS PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API PADA APLIKASI KAI ACCESS. SKRIPSI.
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Abstract
This study aims to analyze the influence of perceived usefulness, perceived convenience and safety on the decision to purchase train tickets in the KAI Access Application. The sample in this study were 100 respondents who were users of the KAI Access application through the non-probability sampling quota technique with the special characteristics of the respondent being 17 years old, using the KAI Access application at least twice and domiciled in Yogyakarta. This type of research is a quantitative study using multiple regression data analysis method with the results: Y = 0.786 + 0.420X1 + 0.118X2 + 0.393X3 + µ From the results of this study there is a relationship between the independent variables and the dependent variable, testing the hypothesis using the t test shows that the three independent variables namely perceived usefulness of 0.420 (X1), perceived convenience of 0.118 (X2) and security of 0.393 (X3) which were examined proved to have a positive and significant effect on the variable (R square) Adjust R Square value of 0.419 means 41.9% variation of the variable related to purchasing decisions. While other factors that influence work accountability (100% -41.9%) = 58.1%. So, the remaining 58.1% are other variables not proposed in this study Keywords: perceived convenience, perceived usefulness, purchase decision, security
| Item Type: | Article |
|---|---|
| Additional Information: | 212404003 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 11 Aug 2023 07:31 |
| Last Modified: | 11 Aug 2023 07:31 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5456 |
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