IMAN, RAMADANI (2023) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENGGUNA JASA TRANSPORTASI UMUM (STUDI KASUS PO. JAYA UTAMA INDO SEMARANG-SURABAYA). SKRIPSI.
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Abstract
In responding to transportation needs, the choice of mode becomes the basis that can influence the user's choice to choose various types of services that are currently developing. In an era of rapid development and population growth, humans tend to choose transportation that is fast and affordable. Society will demand the quality of comfort, customer satisfaction and price perceptions, so that service users are more careful in choosing everything that can be used as needed. The purpose of this study was to determine whether there is a partial effect of comfort, customer satisfaction and price perceptions on customer loyalty of bus transportation services owned by PO Jaya Utama Indo from Semarang to Surabaya. In this study, the objects taken were bus passengers from PO Jaya Utama Indo from Semarang to Surabaya, with a sample of 100 respondents. Data sources include primary and secondary data using multiple linear regression data analysis techniques with the IBM SPSS V.26 application tool which produces a regression equation. Shows that there is a positive and significant effect partially between service quality on passenger loyalty (tcount 3.355 > ttable 1.98498), customer satisfaction on passenger loyalty (tcount 5.070 > ttable 1.98498), price perceptions on passenger loyalty (tcount 4.524 > ttable 1.98498). The coefficient of determination obtains an Rsquare value of 0.581, thus 58.1%, the remaining 41.9% (100% -58.1%) is caused by other factors. Keywords: Service Quality, Customer Satisfaction, Perceived Price, Passenger Loyalty.
| Item Type: | Article |
|---|---|
| Additional Information: | 212404009 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 06 Jun 2023 07:16 |
| Last Modified: | 06 Jun 2023 07:16 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5314 |
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