HERU, TRICAHYONO (2023) ANALISIS PENGARUH KUALITAS PELAYANAN, JALUR ANGKUTAN, CITRA MEREK DAN FASILITAS ANGKUTAN TERHADAP PEMILIHAN MODA ANGKUTAN UMUM DI TERMINAL MANGGAR (Studi pada penumpang angkutan umum jurusan manggar-kelapa kampit-tanjung pandan). SKRIPSI.
![[img]](http://repository.unimar-amni.ac.id/style/images/fileicons/text.png) |
Text
BAB_I_PENDAHULUANN.pdf Restricted to Repository staff only Download (256kB) |
|
Text
bismillah bab 2.pdf Restricted to Repository staff only Download (373kB) |
|
Text
bismillah bab 3.pdf Restricted to Repository staff only Download (395kB) |
|
Text
bismillah bab 4 benar.pdf Restricted to Repository staff only Download (678kB) |
Abstract
This research was motivated by the increasing needs of the public, including in the field of land transportation. Land transport is one of the most popular types public transport this time. East Belitung district manggar terminal as one of the companies engaged in the land transportation services that will always provide the best service and satisfactory. The purpose of the research is to service quality, transportation routes, brand image and transportation facilities on the choice of transportation mode for land transportation customers at manggar terminal in east belitung regency. The sample in this research were 100 respondents with sampling technique of quota sampling. The analysis used in this research is descriptive analysis and quantitative analysis, data is analyzed by using multiple linear regression analysis with Statistic Package For Social Science (SPSS) version 24 software. The result of the research by testing the t-test hypothesis partially shows that the service quality, transportation routes, brand image and transportation facilities have a positive and significant effect on the choice of transportation mode. Based on the research results can be seen that the research model of multiple linear regression equation is: Y= 1,722 + 0,311.X1 + 0,269.X2 + 0,228.X3 + 0,321.X4 + µ. The result of multiple linear regression equation shows that there is partially positive influence between the the quality of service on the selection of modes of transportation (t count = 3,629 > t table = 1,98447), transportation route on the choice of transportation mode (t count = 2,480 > t table = 1,98447), brand image on the choice of mode of transportation (t arithmetic = 2,666 > t table = 1,98447, transportation facilities on the selection of modes of transportation (t count = 4,554 > t table = 1,98447). Keywords: service quality, transportation routes, brand image, transportation facilities and transportation mode selection.
| Item Type: | Article |
|---|---|
| Additional Information: | 1819.04.091 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 06 Jun 2023 07:16 |
| Last Modified: | 06 Jun 2023 07:16 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5313 |
Actions (login required)
 |
View Item |