ZAINUL, IKHWAN ALFANDI (2023) ANALISIS PENGARUH KUALITAS PELAYANAN HARGA TIKET DAN FASILITAS TERHADAP KEPUASAN PENUMPANG KAPAL DI PT. DHARMA LAUTAN UTAMA. SKRIPSI.
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Abstract
This study aims to determine the effect of service quality, ticket prices, facilities and quarantess of safety and security on Passenger Satisfaction on MV. Dharma Kartika VII Semarang-Pontianak. The population in this study were passengers on the ship MV. Dharma Kartika VII Semarang – Pontianak, and the sample of this study was 100 respondents. The sampling technique is noprobability sampling with the type of sampling that is sampling incidental. Analysis of the data used in this study is descriptive analysis and quantitative analysis, the data were analyzed using multiple linear regression analysis with the help of (software) Statistical Package For Social Science (SPSS) version.22. The results of the study by partially testing the t-test hypothesis showed that Service Quality, ticket Prices,Facilities and safety and security quarantess have a positive and significant effect on Passenger Satisfaction. Based on the results of the study, it can be seen that the research model of the multiple linear regression equation is: Y= - 1, 634 + 0,340.X1 + 0,299.X2 + 0,289.X3 + 0,193.X4 + µ. From the regression equation it can be seen that the most dominant variable influencing the increase in passenger satisfaction is service quality variable with a regression coefficient of 0.340. And the R2 (R Square) test obtained results of 0.643 or 64.3% which means that the increase in passenger satisfaction on the ship MV. Dharma Kartika VII Semarang-Pontianak is influenced by service quality, ticket prices, facilitie and guarantess of safety and security, which is 64.3% and other factors which affects the increase in passenger satisfaction on MV. Dharma Kartika VII Semarang - Pontianak archipelago by 35,7% or 0.357 Keywords: Service Quality, ticket prices, Fasilities, facilities and guarantess of safety and security.
| Item Type: | Article |
|---|---|
| Additional Information: | 1718.04.229 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 04 Apr 2023 06:43 |
| Last Modified: | 04 Apr 2023 06:43 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5216 |
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