GENDRY, PRAHMA (2022) ANALISIS FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG DALAM MEMILIH BUS GARUDA MAS DOUBLE DECKER JURUSAN SEMARANG-JAKARTA. SKRIPSI.
![[img]](http://repository.unimar-amni.ac.id/style/images/fileicons/text.png) |
Text
gBAB I.pdf Restricted to Repository staff only Download (295kB) |
|
Text
hBAB II.pdf Restricted to Repository staff only Download (701kB) |
|
Text
iBAB III.pdf Restricted to Repository staff only Download (636kB) |
|
Text
jBAB IV.pdf Restricted to Repository staff only Download (1MB) |
|
Text
kBAB V.pdf Restricted to Repository staff only Download (301kB) |
Abstract
This research is based on the decreasing number of passengers using bus service Garuda Mas is one of service companies engaged in ground transportation with AKAP bus category that serves several inter-city routes between provinces. This study aims to determine the effect of customer confidence, perception of quality and price perceptions of passenger interest in choosing a bus Garuda Mas Double Decker Semarang-Jakarta Department. The population in this research is passenger bus of Garuda Mas Double Decker Semarang-Jakarta destination with total sample 100 passengers with sampling technique used is accidental sampling. The type of research is descriptive quantitative by using primary data source that is questionnaire. Data analysis techniques used are validity and reliability test, classical assumption test, multiple linear regression analysis and goodness of fit a model that includes statistical test t, F statistical test and coefficient of determination (R2). From the analysis obtained multiple linear regression analysis with equation: Y = -1,624 + 0,177.X1 + 0,289.X2 + 0,242.X3 + 0,294.X4 + µ Where the variables of passenger interest (Y), customer trust (X1), quality perceptions (X2)price perceptions (X3), Brand Image (X4). tested using t test show that the three independent variables partially have a significant influence on passenger interest as a dependent variable. Then through the F test shows that the variable of customer trust, perception of quality and price perception simultaneously have a significant effect on passenger interest. The Adjusted R Square number of 0.546 indicates that 54.6 percent of passenger interest variables can be explained through the three independent variables in the regression equation. While the remaining 45.4 percent is explained by other variables outside the three variables used in this study. Keywords: passenger interest, customer trust, perception of quality, perception of price, brand image
| Item Type: | Article |
|---|---|
| Additional Information: | 202304078 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 31 Jan 2023 02:59 |
| Last Modified: | 31 Jan 2023 02:59 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/5155 |
Actions (login required)
 |
View Item |