RIFKI, NUR DHEWAJI (2022) ANALISIS FAKTOR HARGA, KUALITAS PELAYANAN, INOVASI TRANSPORTASI DAN PROMOSI TERHADAP KEPUASAN PELANGGAN GRAB DI KOTA SEMARANG. SKRIPSI.
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Abstract
Grab is the most popular transportation service application in Southeast Asia which is now in Singapore, Indonesia, the Philippines, Malaysia, Thailand and Vietnam, connecting more than 10 million passengers and 185,000 drivers throughout the Southeast Asia region. The Grab service is intended to provide an alternative to driving for drivers and passengers that emphasizes speed, safety and certainty. Grab itself was present in Indonesia in June 2012. Service user satisfaction is a feeling of pleasure or disappointment that arises after comparing the performance (outcome) of the product thought to the expected performance (or result). Price is the sum of all values provided by customers to benefit from having or using a product or service. Service quality is something that has a direct impact on the company's image which can create an advantage for the company if a company has received a positive value in the eyes of consumers, then the consumer will give good feedback, and it is not impossible to become a regular customer or repeat buyer. Innovation is any new idea or idea that has never existed or been published before.. Promotion is one of the important marketing activities for companies in an effort to maintain continuity and improve sales quality. Based on the results of research and multiple analysis, the following equations are produced Y = 0.360 + 0.374 X1 + 0.153 X2 + 0.166 X3 +0.364 X4+ Shows that, Based on empirical data (the results of filling out the questionnaire) and the results of multiple linear regression, it shows that the price variable (X1) has a value of tvalue (5.097) > t table (1.98525) then, H0 is rejected and Ha is accepted. Service Quality Variable (X2) has a value of t value (2,573) > t table (1,98525), so H0 is rejected and Ha is accepted. The Transportation Innovation Variable (X3) has a value of t value (3.563) > t table (1.98525), so H0 is rejected and Ha is accepted. Promotion variable (X4) has a value of t value (7.501) > t table (1.98525), then H0 is rejected and Ha is accepted. Thus the results of the study show that there is a positive and significant influence between Price, Service Quality, Transportation Innovation, Promotion on Customer Satisfaction . Keywords: Price, Service Quality, Transportation Innovation, Promotion of Customer Satisfaction
| Item Type: | Article |
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| Additional Information: | 202304056 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 18 Jan 2023 06:06 |
| Last Modified: | 18 Jan 2023 06:06 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4891 |
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