FAIZAL, EKO SAPUTRO (2022) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN TIKET KERETA API (STUDI KASUS DI KERETA API KALIGUNG RUTE SEMARANG – CIREBON). SKRIPSI.
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Abstract
Transportation is an activity to move or transport goods and people from one place to another. One of the means of land transportation used by the community is the train. PT. Kereta Api Indonesia (Persero) is one of the companies engaged in land transportation services. One of the train lines operated at Poncol Station is the Kaligung train. Kaligung train is a train that transports passengers to Semarang – Cirebon. This study aims to determine the trust, facilities, promotions, and price perceptions partially and simultaneously on the decision to purchase tickets for the Kaligung train in Semarang. The population in this study were users of the Kaligung train service with a sample of 100 respondents. The sampling technique used is non-probability sampling with the type of sampling, namely incidental sampling. The analytical method used is descriptive analysis. Data analysis using multiple linear regression analysis with the help of software Statistic Package for Social Science (SPSS) version 25. The results of this study indicate that the variables of Trust, Facilities, Promotion, and Price Perception have partial and simultaneous effect on purchasing decisions. The results of multiple linear regression analysis obtained the equation Y = -2,791 + 0,351X1 + 0,321X2 + 0,190X3 + 0,354X4 + µ. Multiple linear regression equation shows that there is a positive and significant influence between trust on purchasing decisions (tcount 4.260 > ttable 1.98525), facilities on purchasing decisions (tcount 3.330 > ttable 1.98525), promotions on purchasing decisions (tcount 2.036 > ttable 1.98525), perception price on purchasing decisions (tcount 4.895 > ttable 1.98525), individually. And together (trust, facilities, promotions, price perception) have a positive and significant effect on (purchase decisions). From the regression equation, it can be seen that the most dominant variable influencing purchasing decisions is the price perception variable with a regression coefficient of 0.354. With the R2 (R Square) test, the result is 0.589 or 59%, which means that purchasing decisions are influenced by the variables of trust, facilities, promotions, and price perceptions, which are 59% and other factors that influence purchasing decisions are 41%. Keywords: Kaligung Train, Trust, Facilities, Promotion, Price Perception, and Purchase Decision.
| Item Type: | Article |
|---|---|
| Additional Information: | 181904069 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 16 Jan 2023 08:14 |
| Last Modified: | 16 Jan 2023 08:14 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4799 |
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