FITRI, NUR RAHMAWATI (2022) ANALISIS PENGARUH FAKTOR PUBLIKASI, PERSEPSI KEMUDAHAN PENGGUNA, KENYAMANAN AKSES DAN PERSEPSI HARGA TERHADAP MINAT BELI TIKET MENGGUNAKAN APLIKASI MOBILE KAI ACCESS (studi pada pengguna aplikasi KAI Access di Semarang). SKRIPSI.
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Abstract
The high use of the internet in Indonesia is a trigger for companies to follow the wishes of the community, namely by appearing various types of mobile applications, with the emergence of various types of existing mobile applications, one of which is mobile ticketing. One of the transportation service providers that has started to take advantage of this e-ticketing service is PT. Kereta Api Indonesia (Persero), which provides rail transportation services. The development of online ticket purchases aims to create consumer buying interest.The purpose of this study was to determine the effect of the variables of Publication, User Ease of Perception, Access Convenience and Price Perception. The method used in this research is quantitative. The sampling technique used is the purposivel sampling technique with the respondents studied in this study totaling 100 people who have purchased tickets using the KAI Access application in Semarang. Collecting data using a questionnaire technique, where the questionnaire uses a Likert scale with 5 answer choices from 1 to 5. The results of this study, evidenced by multiple linear regression analysis used to analyze the effect of the independent variables, namely: Publication, User Ease of Perception, Access Convenience and Price Perception of Access to the dependent variable, namely Buying Interest with the results: Y = -2.232 + 0.337 X1 + 0.206 X2 + 0.375 X3 + 0,288 X4 + µ Based on the coefficient of determination, it can be concluded that the variables of Publication, User Ease of Perception, Access Convenience and Price Perception together have a strong influence on Purchase Interest of 79,2% Keywords: Publication, User Ease of Perception, Access Convenience, Price Perception and Buying Interest
| Item Type: | Article |
|---|---|
| Additional Information: | 181904085 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 16 Jan 2023 05:56 |
| Last Modified: | 16 Jan 2023 05:56 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4791 |
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