VINKA, NANDARISTA PUTRI (2022) ANALISIS PENGARUH KUALITAS PELAYANAN, KETEPATAN WAKTU DAN PERSEPSI TARIF TERHADAP KEPUTUSAN PENGGUNA KAPAL KM. SABUK NUSANTARA 115 (Studi Pada Rute Penyebrangan Tanjung Wangi – Madura). SKRIPSI.
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Abstract
User decisions are influenced by several factors including service quality, timeliness and perception of tariffs. Of the three, have an important role in improving the decisions of KM ship users. Belt Nusantara 115 with satisfactory results. With this research, it can be seen whether there is an influence of service quality, timeliness and perception of tariffs on the decisions of KM ship users. Archipelago Belt 115. The purpose of this study was to determine the effect of the variables of Service Quality, Timeliness and Perception of Tariffs on User Decisions. The method used in this research is quantitative. The sampling technique used is incidental sampling technique with the respondents studied in this study amounting to 100 people who have used the services of the KM ship. Sabuk Nusantara 115. Data collection used a questionnaire technique, in which the questionnaire used a Likert scale with 5 answer choices from 1 to 5. The results of this study, evidenced through multiple linear regression analysis used to analyze the effect of the independent variables, namely: Quality of Service, Timeliness and Perception of Tariffs on the dependent variable, namely User Decisions with the following equation: Y = 0.645 + 0.187 X1 + 0.281 X2 + 0.354 X3 + µ . Based on the coefficient of determination, it can be concluded that the variables of Service Quality, Timeliness and Tariff Perception together have a strong influence on User Decisions of 46.7%. Keywords: Service Quality, Timeliness, Tariff Perception and User Decision
| Item Type: | Article |
|---|---|
| Additional Information: | 181904217 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 05 Sep 2022 08:53 |
| Last Modified: | 05 Sep 2022 08:53 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4552 |
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