AFANDI, QODRI (2022) PENGARUH KEMUDAHAN TRANSAKSI, KEAMANAN, KETEPATAN WAKTU, DAN FASILITAS TERHADAP KEPUASAN KONSUMEN PENUMPANG KERETA REL LISTRIK (KRL) YOGYAKARTA – SOLO. SKRIPSI.
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Abstract
On February 10, 2021, PT KAI Commuter officially serves KRL operations outside the Jabodetabek area, to be precise in the Daop VI Yogyakarta area which serves the route to Yogyakarta – Solo, and vice versa. In February 2022 the Yogyakarta-Solo KRL has served 2,222,942 passengers. The research entitled "The Effect of Transaction Ease, Security, Timeliness, and Facilities on Consumer Satisfaction of Yogyakarta-Solo Electric Rail Train (KRL) Passengers", has a problem formulation whether transaction ease, security, timeliness, and facilities affect consumer satisfaction. The purpose of this study was to determine the effect of transaction convenience, security, timeliness, and facilities on customer satisfaction. This study uses a non-probability sampling technique, namely incidental sampling. Analysis of the data used in this study is descriptive analysis and quantitative analysis, the data were analyzed using multiple linear regression analysis with the help of (software) Statistical Package For Social Science (SPSS) version 26. Based on the research results, it can be seen that the research model of the multiple linear regression equation is Y= -1.288 + 0.381 X1 + 0.211 X2 + 0.205 X3 + 0.304 X4 + µ. From the regression equation, it can be seen that the most dominant variable influencing the increase in the number of passengers is the transaction convenience variable with a regression coefficient of 0.381. The results of the research by partially testing the t-test hypothesis showed that the ease of transactions, security, timeliness and facilities had a positive and significant effect on consumer satisfaction. The R2 (R Square) test obtained results of 0.644 or 64.4%, which means that customer satisfaction is influenced by the variables of transaction convenience, security, timeliness and facilities, which are 64.4% and other factors that affect customer satisfaction are 35.6. % or 0.356. Keywords: Ease of Transaction, Security, Timeliness, Facilities.
| Item Type: | Article |
|---|---|
| Additional Information: | 202304005 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 05 Sep 2022 08:52 |
| Last Modified: | 05 Sep 2022 08:52 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4537 |
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