SAID, ERWIN WIJAYA (2022) PENGARUH PERUBAHAN SISTEM PEMBAYARAN NON TUNAI/E-MONEY TERHADAP KEPUASAN PELANGGAN (STUDI PADA PENGGUNA JASA KAPAL RORO TELAGA PUNGGUR-TANJUNG UBAN). SKRIPSI.
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Abstract
The fact that development of information and communication technology in the world today is advancing so rapidly, that almost every human activity cannot be separated from the use of technology. E-money is a means of payment in electronic form. Where the value of money is stored in electronic media in the form of cards. This study aims to determine the effect of perceived ease, perceived benefits, and perceived price positive and significant influence on customer satisfaction among the users of the Telaga Punggur-Tanjung Uban RoRo ship services. The population in this study was taken from the users of the RoRo boat service at Telaga Punggur-Tanjung Uban and the samples used in this study were 100 respondents. The sampling technique used is the type of incidental sampling technique. The analytical method used in this research is descriptive analysis and quantitative analysis, then the data is analyzed using multiple linear regression with the help of (software) Statistical Package For Social Science (SPSS). The results of the hypothesis test show that the variables of perceived ease, perceived benefits and perceived price positive and significant influence on customer satisfaction for RoRo ship service users at Telaga Punggur-Tanjung Uban. The results of multiple linear regression analysis obtained Y = 0.954 + 0.453 X1 + 0.263 X2 + 0.242 X3 + µ. From the equation, it is known that the most dominant variable affecting customer satisfaction is the ease perception variable with a regression coefficient of 0.453. The adjusted R Square test obtained results of 0.787 or 78.7%, which means that customer satisfaction among RoRo ship service users at Telaga Punggur-Tanjung Uban is influenced by variables perceived ease, perceived benefits, and price perceptions by 78.7% and other factors that affect customer satisfaction at users of RoRo vessels at Telaga Punggur Tanjung-Uban, which is 21.3%. Keywords: Perception of Ease, Perception of Benefits, and Perception of Price.
| Item Type: | Article |
|---|---|
| Additional Information: | 181904190 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 03 Aug 2022 03:36 |
| Last Modified: | 03 Aug 2022 03:36 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4420 |
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