IHYA, ALI MUSHOFA (2022) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG DALAM KEPUTUSAN PEMBELIAN TIKET PENUMPANG KAPAL KM. DHARMA KARTIKA VII RUTE SEMARANG – PONTIANAK. SKRIPSI.
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Abstract
Service quality is an effort to fulfill customer needs and desires as well as the accuracy of delivery to balance customer expectations. Facilities are another factor that can affect passenger satisfaction. Facilities are everything that is physical equipment and is provided by the service seller to support consumer comfort. Price perception is something that determines purchasing decisions, usually consumers make perceptions about the goods to be purchased, for example, the perception of the price of an item or service in making a purchase. Corporate image is the result of a collection of processes in which customers compare various attributes of the company. In this study, purchasing decisions are influenced by several factors including: Service Quality, Facilities, Price Perception and Company Image. The data were analyzed using multiple linear regression analysis using the SPSS Version 25 application. The results of the t-test hypothesis testing showed that Service Quality, Facilities, Price Perception and Company Image had a positive and partially significant effect on Purchase Decisions. Based on the results of the study, it is known that the research model of the multiple linear regression equation resulted in the following equation: Y=1,821+0,271X_1+0,193X_2+0,197X_3+0,186X_4+µ From the equation results show that the Service Quality variable (X1) has (t count 2.756 > t table 1.985), Facility variable (X2) has (t count 2.156 > t table 1.985), Price Perception variable (X3) has (t count 2.052 > t table 1.985) and the variable Corporate Image (X4) has (t count 2.115 > t table 1.985). As for the value of Adjusted R2 = 0.529. This means that 52.9% of the variation in the dependent variable (Y), namely the Purchase Decision is explained by the independent variables, namely Service Quality, Facilities, Price Perception and Company Image. The remaining 100% - 52.9% = 47.1%, influenced by other variables outside the study, including: product promotion, timeliness, ship schedules and so on. Key Words : Purchase Decision, Service Quality, Facilities, Price Perception and Company Image.
| Item Type: | Article |
|---|---|
| Additional Information: | 181904094 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 28 Jul 2022 02:59 |
| Last Modified: | 28 Jul 2022 02:59 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4377 |
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