FRENGKY, LEDE TAGU (2021) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENUMPANG DALAM MENGGUNAKAN BUS PATAS JURUSAN SEMARANG-DENPASAR. SKRIPSI.
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Abstract
This research is based on the decreasing number of passengers using bus service Madu Kismo is one of service companies engaged in ground transportation with PATAS bus category that serves several inter-city routes between provinces. This study aims to determine the effect of brand image,passenger needs and user value of passenger decision in choosing a bus Madu Kismo Semarang-Denpasar Department. The population in this research is passenger bus of Madu Kismo Semarang-Denpasar destination with total sample 100 passengers with sampling technique used is accidental sampling. The type of research is descriptive quantitative by using primary data source that is questionnaire. Data analysis techniques used are validity and reliability test, classical assumption test, multiple linear regression analysis and goodness of fit a model that includes statistical test t, F statistical test and coefficient of determination (R2). From the analysis obtained multiple linear regression analysis with equation: Y = 3.655 + 0.161X1 + 0.384X2 + 0.232X3 + Where the variables of passenger decision (Y), brand image (X1), passenger needs (X2) and user value (X3) tested using t test show that the three independent variables partially have a significant influence on passenger interest as a dependent variable. Then through the F test shows that the variable of brand image, passenger needs and user value simultaneously have a significant effect on passenger decision. The Adjusted R Square number of 0.546 indicates that 54.6 percent of passenger interest variables can be explained through the three independent variables in the regression equation. While the remaining 45.4 percent is explained by other variables outside the three variables used in this study. Keywords: passenger decision, brand image, passenger needs, user value
| Item Type: | Article |
|---|---|
| Additional Information: | 171804089 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 12 Jan 2022 05:08 |
| Last Modified: | 12 Jan 2022 05:08 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4043 |
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