SONY, BUDIANSYAH (2021) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG MEMILIH SARANA TRANSPORTASI UMUM SHUTTLE BUS JOGLOSEMAR SEBAGAI PILIHAN UTAMA DENGAN TRAYEK SEMARANG-JOGJA. SKRIPSI.
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Abstract
Transportation is the movement of goods and people from the place of origin (where the transportation activity begins) to the destination (where the transportation activity ends). The choice of mode plays a very important role in determining the problem of transportation policy, someone who will move from one city to another is of course under special conditions. People are more likely to use private transportation than public transportation, this results in very minimal public transportation activities. This study aims to determine whether there is an influence between customer value, brand image, perceived quality, perception of price on passenger interest in the Joglosemar Shuttle Bus public transportation mode with the Semarang - Jogja route. In this study, the sample was taken based on passengers who wanted to use public transportation, the Joglosemar Shuttle Bus in Semarang, with a sample of 100 respondents using the Non-Probality Sampling technique with the type of Incidental Sampling. Analysis of the data used in this study is descriptive analysis and quantitative analysis, data analysis using multiple linear analysis using (software) Statistical Package For Social Science (SPSS) version 25. The results of the research by testing the t-test hypothesis show that customer value, image brand, perceived quality, perceived price have a positive and significant effect on passenger interest. Based on the results of the study, it can be seen that the research model obtained from the results of the multiple linear regression equation is Y = + b1X1 + b2X2 + b3X3 + b4X4 + Y= -.647 + 0.290X1 + 0.257X2 + 0.251X3 + 0.339X4 + The results of the multiple linear regression equation show that there is a positive and partially significant effect with the customer value variable on passenger interest with a t value of (3.416) > t table (1.98498), brand image variable on passenger interest with a t value of (2.384) > t table (1.98498), perceived quality of passenger interest with a value of t count (2.938) > t table (1.98498), perception of price to passenger interest with a value of t count (4.835) > t table (1.98498). From the regression equation, it can be seen that the most dominant variable affecting passenger interest is the price perception variable with a regression coefficient of 0.339 and the coefficient of determination is obtained (Adjusted R Square = 0.617) which means 61.7% while the rest (100%-61, 7% = 38.3%) influenced by other variables outside the study or outside the regression equation model. Keywords: Customer Value, Brand Image, Quality Perception, Price Perception and Passenger Interest
| Item Type: | Article |
|---|---|
| Additional Information: | 151604111 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 12 Jan 2022 05:08 |
| Last Modified: | 12 Jan 2022 05:08 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/4039 |
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