NANANG, APRILIYANTO (2021) ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA JASA TRANSPORTASI TOUR DAN TRAVEL RUTE YOGYAKARTA. SKRIPSI.
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Abstract
In the world of business competition, satisfying the needs of passengers is very important in companies engaged in services, so that these passengers remain loyal and do not turn to competitors. Therefore Nusantara Tour&Travel is committed to continuing to innovate to improve transportation services that can be enjoyed by passengers. However, the services provided are not always in accordance with what is expected by each passenger, because each passenger has a different perception of expectations. For this reason, it is necessary to measure the level of Nusantara Tour&Travel purchasing decision. related to price perception, ease of access, and customer satisfaction. This study aims to determine the effect of price perception, ease of access and customer sastifaction on the level of purchasing descision Nusantara Tour&Travel. This study also aims to analyze the factors that have the most dominant influence on Nusantara Tour&Travel purchasing descision. This research was conducted using a questionnaire method to 100 respondents of Nusanatara Tour&Travel passengers. The analysis technique in this study uses multiple linear regression analysis. The regression formulation in this study is as follows: Y =2,493 +0,305X1+0,226X2+0,258X3 + µ The results of multiple regression research indicate that there is a partially positive influence of price perception on purchasing descision (tcount 3,142>ttable 1.98498), ease of access to purchasing descision (tcount 2,076>ttable 1,98498) and customer sastifaction on purchasing descision (tcount 2,766>ttable 1,98498) . The influence of the three research variables is very strong with a correlation value of Adjusted R2 = 0.508. Keywords: price perception, ease of access, customer sastifaction and purchasingdescision
| Item Type: | Article |
|---|---|
| Additional Information: | 1718.04.177 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 06 Dec 2021 03:24 |
| Last Modified: | 06 Dec 2021 03:24 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3975 |
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