YOGIE, APRILIAN (2021) ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA TIKET, FASILITAS, DAN CITRA MEREK TERHADAP LOYALITAS PENGGUNA KM. KELUD (Studi kasus Tg. Balai Karimun-Jakarta). SKRIPSI.
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Abstract
User loyalty is an important factor for the survival of a company. The problem faced by the company today is related to the decrease in the number of user loyalty every year that occurs in the company. If this is allowed to continue, it is not impossible that this will endanger the continuity of the company's business continuity. There are many factors that influence customer loyalty influenced by service quality, ticket prices, facilities, and brand image. In this study the object was taken by KM Transport service users. KELUD, Tg. Balai Karimun - Jakarta. Data sources include primary and secondary data. The sample in this study was 100 respondents the sampling technique used was an insedental sample, Based on the results of the analysis with the SPSS ver 22.0 tool, the following multiple regression equation research was obtained: Y = 0.189 + 0.203 X1 + 0.246 X2 + 0.257 X3 + 0.218 X4 + µ The results of the multiple linear regression equation show that there is a positive influence between ( t count = 3.050> t table = 1.984) service quality, ( t count = 3.307> t table = 1.984) ticket prices, (t count 3.614> t table = 1.984 ), facilities (t count = 3.198> t table = 1.984) brand image on user loyalty. The influence of the four research variables is very strong with the coefficient of determination (Adjusted R Square) obtained by 52.6% on user loyalty and 47.4% is influenced by variables that are not detected in this study. Keywords: Service Quality, Ticket Prices, Facilities, Brand Image,User Loyalty
| Item Type: | Article |
|---|---|
| Additional Information: | 1718.04.224 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 21 Oct 2021 04:19 |
| Last Modified: | 21 Oct 2021 04:19 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3821 |
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