SABRINA, CLARISA (2021) ANALISIS PENGARUH USABILITY, INFORMATION QUALITY DAN SERVICE INTERACTION TERHADAP USER SATISFACTION SISTEM RESERVASI E-TICKETING PADA APLIKASI KAI ACCESS OLEH PT. KAI (Studi Kasus Pengguna Aplikasi KAI Access). SKRIPSI.
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Abstract
In everyday life, transportation is an alternative as an effort to move people and goods from one place to their destination. In an all-digital loan like this, we are required to be able to do everything quickly and efficiently, such as ordering train transportation tickets, now booking train tickets can be made online through the KAI Access application launched by PT KAI. This aims to minimize the buildup of prospective passengers at the stations. For ticket purchases through KAI Access, there is a comparison between similar ticket booking applications, this can be seen from the ratings in the appstore and playstore. This study aims to determine the level of usability, information quality and service interaction partially and simultaneously on user satisfaction KAI Access with a research sample of 100 respondents. The sampling technique used was purposive sampling, namely sampling based on certain considerations. The analytical method used is descriptive analysis and quantitative analysis. The data were analyzed using multiple linear regression analysis with the help of the Statistical Package for Social Science (SPSS). The results of this study indicate that the variables usability, information quality, and service interaction partially and simultaneously affect user satisfaction. The results of multiple linear regression analysis obtained the equation Y= 3,092 + 0,433X1 + 0,199X2 + 0,194X3 + µ Multiple linear regression equation shows that there is a positive and significant effect, partially the usability variable on user satisfaction has a value (tcount 7,317 > ttable 1,984) , information quality on user satisfaction (tcount 2,688 > ttable 1,984) and service interaction with user satisfaction (tcount 2,602 > ttable 1,984), which individually show a positive and significant effect and simultaneously the usability, information quality and service interaction variables on the user satisfaction variable have value (fcount 37,505 > ftabel 2.70) which together shows a positive and significant effect. From the regression equation, it can be seen that the variable that has the most dominant influence on user satisfaction is the usability variable with a regression coefficient of 0.433. With the R2 (R square) test, the result is 0.540 or 54 %, which means that user satisfaction is influenced by the usability, information quality and service interaction variables which is 54 % and other factors that affect user satisfaction are 46 %. Keywords : Transportation, KAI Access, Usability, Information quality, Service interaction and User satisfaction
| Item Type: | Article |
|---|---|
| Additional Information: | 182114044 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 21 Oct 2021 04:19 |
| Last Modified: | 21 Oct 2021 04:19 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3818 |
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