M, RIZKI RAMADHAN (2021) ANALISIS FAKTOR KURANGNYA MINAT PENUMPANG PADA ANGKUTAN UMUM (Studi Kasus pada penumpang Bus dengan Trayek Tanggamus -Bandar Lampung). SKRIPSI.
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Abstract
Interest is a feeling of preference and interest in something or activity, without being ordered, interest is a force, motivation that causes a person to focus on someone, something or certain activity. This buying interest creates a motivation that continues to be recorded in his mind and becomes a very strong desire that in the end when a consumer has to fulfill his need, he will actualize what is on his mind. The purpose of this study was to determine the effect of service quality, aggressive driving and facilities on passenger interest in bus passengers with the Tanggamus-Bandar Lampung route. The population in this study were bus passengers with the Tanggamus-Bandar Lampung route. The sample of this study was 100 respondents. The sampling technique used was non-probability sampling with the type of insidential sampling. The analytical method used is multiple linear regression analysis. The regression formulation in this study is as follows Y = 0,373 +0,178X1+0,196X2+0,567X3+µ The results of multiple linear regression research show that there is a partially positive effect of service quality on passenger interest tcount (2,013)> t table (1,985), aggressive driving on passenger interest tcount (2,289)> t table (1,985), facilities to passenger interest tcount (5,373)> t table (1,985). The influence of the three research variables is very strong with the correlation coefficient of determination (Adjusted R Square = 0.609) which means 60.9%, the variable coefficient of service quality, aggressive driving and facilities has an effect on passenger interest, while the remaining 31.9% is influenced by variables. outside of this research. Keywords: Service Quality, Aggressive Driving, Passenger Facilities and Passenger Interests.
| Item Type: | Article |
|---|---|
| Additional Information: | 1617.04.097 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 30 Sep 2021 02:12 |
| Last Modified: | 30 Sep 2021 02:12 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3722 |
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