ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG DALAM MEMILIH BUS NUSANTARA JURUSANSEMARANG-YOGYAKARTA (Studi kasus PO.Nusantara Semarang)

JUNIVER, EKAPUTRA IRWANTO UMBU LELE (2021) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENUMPANG DALAM MEMILIH BUS NUSANTARA JURUSANSEMARANG-YOGYAKARTA (Studi kasus PO.Nusantara Semarang). SKIRPSI.

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Abstract

This research is based on the decreasing number of passengers using bus service NUSANTARA is one of service companies engaged in ground transportation with PATAS bus category that serves several inter-city routes between provinces. This study aims to determine the effect of customer confidence, perception of quality and price perceptions of passenger interest in choosing a bus Nusantara Semarang-Yogyakarta Department. The population in this research is passenger bus of Nusantara Semarang-Yogyakartadestination with total sample 100 passengers with sampling technique used is accidental sampling. The type of research is descriptive quantitative by using primary data source that is questionnaire. Data analysis techniques used are validity and reliability test, classical assumption test, multiple linear regression analysis and goodness of fit a model that includes statistical test t, F statistical test and coefficient of determination (R2). From the analysis obtained multiple linear regression analysis with equation: Y = 3.665 + 0.161X1 + 0.384X2 + 0.232X3 +  Where the variables of passenger interest (Y), quality perceptions (X1),customer trust(X2) and price perceptions (X3) tested using t test show that the three independent variables partially have a significant influence on passenger interest as a dependent variable. Then through the F test shows that the variable of customer trust, perception of quality and price perception simultaneously have a significant effect on passenger interest. The Adjusted R Square number of 0.546 indicates that 54.6 percent of passenger interest variables can be explained through the three independent variables in the regression equation. While the remaining 45.4 percent is explained by other variables outside the three variables used in this study. Keywords: passenger interest, perception of quality, customer trust , perception of price

Item Type:	Article
Additional Information:	171804126
Subjects:	Transportasi
Divisions:	Program Studi > S1-Transportasi
Depositing User:	AMNI Perpustakaan Semarang
Date Deposited:	30 Sep 2021 02:12
Last Modified:	30 Sep 2021 02:12
URI:	http://repository.unimar-amni.ac.id/id/eprint/3720

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