DETA, SARI KURNIA PUTRI (2021) ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENUMPANG DALAM MENGGUNAKAN KERETA API SEBAGAI MODA TRANSPORTASI (Studi kasus : penumpang Kereta Api Argo Muria di DAOP IV Semarang). SKRIPSI.
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Abstract
PT. Kereta Api Indonesia (Persero) is a State-Owned Enterprise which is engaged in land transportation services under the auspices of the Ministry of Transportation. The train is a company that can produce transportation services that want to always be successful in the eyes of the community who should have competence, meet people's expectations and taste values. Safety is a top priority in line with increasing traffic capacity and improving services to the public using rail services. This study aims to see the effect of price perception, timeliness, service quality, company image partially on the decision of rail passengers as a mode of transportation. The population in this study were passengers of the Argo Muria train in the Operational Area IV Semarang in December 2020 as many as 100 respondents. The sampling technique is non-probability sampling, the type of sampling is incidental sampling. The analysis technique in this study uses multiple linear regression analysis. The regression formulation in this study is as follows: Y = -1,850 + 0,287X1 + 0,259X2 + 0,252X3 + 0,340X4 + µ The results of multiple regression research show that there is a partial positive influence on price perceptions on passenger decisions (tcount 3,367 > ttable 1,98498), timeliness on passenger decisions (tcount 2,400 > ttable 1,98498), service quality on passenger decisions (tcount 2,951 > ttable 1.98498), corporate image on passenger decisions (tcount 4.841 > ttable 1.98498). From the regression equation, it can be seen that the most dominant variable is the corporate image variable with a coefficient of determination (Adjusted R Square = 0.616) meaning 61.6% while the rest (100% - 61.6% = 38.4%) is influenced by other variables. outside the research or outside the regression equation model. Keywords : Price Perception, Punctuality, Service Quality, Corporate Image
| Item Type: | Article |
|---|---|
| Additional Information: | 171804055 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 13 Sep 2021 03:01 |
| Last Modified: | 13 Sep 2021 03:01 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3684 |
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