MUHAMMAD, HAFIS PUTRA PRADANA (2021) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI JUMLAH MINAT PENUMPANG BUS SEKOLAH DINAS PERHUBUNGAN KABUPATEN DEMAK. SRKIPSI.
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Abstract
This research is motivated by the small number of school bus passengers The Department of Transportation Demak Regency is a direct assistance bus from the Ministry of Transportation which is intended as a student mobility activity in going to or from school in the Demak Regency area, where the school bus operations serve different routes on everyday. This study aims to determine the effect of brand image, perceived quality, and customer trust on the interest of school bus passengers from the Department of Transportation of Demak Regency. The population in this study were school bus passengers with a sample of 93 passengers and the sampling used was purposive sampling. This type of research is descriptive quantitative using primary data sources, namely questionnaires. The data analysis technique used is validity and reliability test, classical assumption test, multiple linear regression analysis and goodness of fit of a model which includes t statistic test, F statistic test, and coefficient of determination (R2). From the analysis obtained multiple linear regression analysis with the equation: Y = 2,779 + 0.054 X1 + 0.218 X2 + 0.460 X3 + u Where passenger interest variables (Y), brand image (X1), perceived quality (X2) and customer trust (X3) were tested using the t test, it showed that the brand image variable (X1) as an independent variable partially had no effect and was not significant on interest. passengers as the dependent variable, while perceived quality (X2) and customer trust (X3) as independent variables partially have a significant influence on passenger interest as the dependent variable. Then the F test shows that the variables of brand image, perceived quality, and customer trust simultaneously have a significant effect on passenger interest. The Adjusted R Square figure of 0.442 indicates that 44.2 percent of the passenger interest variable can be explained through the three independent variables in the regression equation. While the remaining 55.8 percent is explained by other variables outside the three variables used in this study. Keywords: passenger interest, brand image, perceived quality, customer trust.
| Item Type: | Article |
|---|---|
| Additional Information: | 171804165 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 02 Sep 2021 06:00 |
| Last Modified: | 02 Sep 2021 06:00 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3641 |
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