LINDA, ERIKA (2021) ANALISIS MINAT PENUMPANG KAPAL PENYEBERANGAN KM. DHARMA KARTIKA 7 DI PT. DHARMA LAUTAN UTAMA CABANG SEMARANG (Studi Kasus Pada Penumpang KM. Dharma Kartika 7 Trayek Semarang - Pontianak). SKRIPSI.
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Abstract
This research is motivated by the satisfying passenger needs is very important in a company engaged in services, so that these passengers remain loyal and not turn to competitors. Therefore PT Dharma Lautan Utama is committed to continuously innovating to improve the crossing services that passengers can enjoy. However, the service provided is not always in accordance with what is expected by each passenger, because each passenger has a different perception of expectations. For this reason, it is necessary to measure the level of interest of KM passengers. Dharma Kartika 7 at PT Dharma Lautan Utama related to service quality, facilities and company image. This study aims to determine the effect of service quality, facilities and company image on the level of interest of KM passengers. Dharma Kartika 7 (Semarang-Pontianak route). This study also aims to analyze the most dominant factors affecting KM passenger interest. Dharma Kartika 7. This research was conducted with a questionnaire method for 100 KM passenger respondents. Dharma Kartika 7. The sampling technique is nonprobability sampling with the type of sampling, namely quota sampling. Analysis of the data used in this study is descriptive analysis and quantitative analysis. The analysis technique in this study used multiple linear regression analysis. Regression formulation in this study are as follows: Y = 1,558 + 0,151X1 + 0,355X2 + 0,295X3 + µ The results of multiple regression studies indicate that there is a partial positive effect on service quality on passenger interest (tcount 3.854> ttable 1.98472), facilities to passenger interest (tcount 5.288> ttable 1.98472) and company image to passenger interest (tcount 4.073> ttable 1.98472). And the R2 (R Square) test result in a 0.515 or 51,5% result which means that the passenger interest by the variable of service quality, facilities, and company image is 51,5% and other factors that influence the passenger interest by 48,5% or 0.485. Keywords: service quality, facilities, company image and passenger interest
| Item Type: | Article |
|---|---|
| Additional Information: | 1718.04.135 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 31 Aug 2021 05:05 |
| Last Modified: | 31 Aug 2021 05:05 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3610 |
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