FITRIA, HIDAYAT (2021) PENGARUH HARGA , KEPERCAYAAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Joglosemar Travel Rute Semarang-Jogja). SKRIPSI.
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Abstract
This research is motivated by the number of Joglosemar passengers from 2019-2020 which has decreased quite diversely. From a stable increase in the number of passengers to a significant decline in 2020. In this case, the research is directed to analyze the effect of price, trust, and promotion on purchasing decisions (a case study of Joglosemar Travel on the Semarang-Jogja route). In this study itself aims to determine how far the influence of price, trust, and profit on purchasing decisions (case study Joglosemar travel route Semarang-Jogja). Formulation of the problem, the purpose of this study and the hypothesis in this study is to analyze the positive and significant influence individually between the independent variables, namely price, trust, promotion on purchasing decisions. The object of this research is the passenger. Data sources include primary and secondary data. The sample in this study amounted to 100 passenger respondents through non-probability sampling technique using random sampling. The data analysis technique is multiple linear regression with the result Y= 0.610 + 0.198.X1 + 0.191.X2 + 0.532.X3+ From the results of the study there is a relationship between the independent variable and the dependent variable, hypothesis testing using the t test shows that the three independent variables, namely price of 0.198 (X1), trust of 0.191 (X2), and promotion of 0.532 (X3) which have been studied have a positive and positive effect. significantly affects the dependent variable on purchasing decisions (Y) with the promotion variable having the highest influence than the other variables in influencing purchasing decisions. In the coefficient of determination test (R square) the Adjust R Square value of 0.602 means that 60.2% of the variation in the dependent variable of user interest factors can be explained by the independent variables of price, trust, and promotion. While the remaining 39.8% is explained by other reasons outside the variables studied. Keywords: Price, Trust, Promotion and Purchase
| Item Type: | Article |
|---|---|
| Additional Information: | 1718.04.087 |
| Subjects: | Transportasi |
| Divisions: | Program Studi > S1-Transportasi |
| Depositing User: | AMNI Perpustakaan Semarang |
| Date Deposited: | 31 Aug 2021 05:05 |
| Last Modified: | 31 Aug 2021 05:05 |
| URI: | http://repository.unimar-amni.ac.id/id/eprint/3606 |
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